Monthly Archives: March 1981

Ad Hominem [review of DIXIANA MOON]

From The Soho News, March 4, 1981. — J.R.

Dixiana Moon

By William Price Fox

Viking Press, $11.95

Any kind of sales talk, no matter how witty or effervescent, eventually goes stale or rancid in your head — until it is replaced by a new slogan. This is what Dixiana Moon is all about, and, just as unavoidably, what it’s like: drifts of euphoria that gradually work their way up to nausea, peaking in a blissful forgetfulness that efficaciously clears the way for bright new ideas to come along. It is also what journalism — a quaint subcategory of advertising — is about and like, this review included: a laxative for the imagination intended to move goods as quickly as possible, straight through the digestive tract.

Dixiana Moon is a quick and agreeable read, no doubt about that. One way or another, the whole novel is about packaging. The narrator hero, young movie freak Joe Mahaffey, has a lovable dreamer of a father in rural Pennsylvania, who keeps repackaging a nightclub in different d├ęcor — French, Spanish, Irish, Italian, and so on — while Joe Jr., hoping to win the affection of Monica Murphy (an “executive dancer” whom he crosses profesional paths with in Manhattan’s Danceland), signs on as a salesman for a packaging outfits, and peddles polyethylene bags in diverse spots east of Pittsburgh.… Read more »