From The Soho News, March 4, 1981. — J.R.
By William Price Fox
Viking Press, $11.95
Any kind of sales talk, no matter how witty or effervescent, eventually goes stale or rancid in your head — until it is replaced by a new slogan. This is what Dixiana Moon is all about, and, just as unavoidably, what it’s like: drifts of euphoria that gradually work their way up to nausea, peaking in a blissful forgetfulness that efficaciously clears the way for bright new ideas to come along. It is also what journalism — a quaint subcategory of advertising — is about and like, this review included: a laxative for the imagination intended to move goods as quickly as possible, straight through the digestive tract.
Dixiana Moon is a quick and agreeable read, no doubt about that. One way or another, the whole novel is about packaging. The narrator hero, young movie freak Joe Mahaffey, has a lovable dreamer of a father in rural Pennsylvania, who keeps repackaging a nightclub in different décor — French, Spanish, Irish, Italian, and so on — while Joe Jr., hoping to win the affection of Monica Murphy (an “executive dancer” whom he crosses profesional paths with in Manhattan’s Danceland), signs on as a salesman for a packaging outfits, and peddles polyethylene bags in diverse spots east of Pittsburgh.… Read more »