Written for Frank Tashlin, edited by Roger Garcia (Éditions du Festival international du film de Locarno in collaboration with the British Film Institute [London]/Editions Yellow Now [Crisnée, Belgium], 1994). -– J.R.
Will Success Spoil Rock Hunter?
Clearly Tashlin’s most avant-garde feature, and probably his most political, thus his most misunderstood. Retaining the title, Jayne Mansfield, and advertising from George Axelrod’s Broadway play, but reportedly little else, Tashlin mounts a thoughtful and multifaceted polemic against the success ethic itself. (A key line: “Success will fit you like a shroud.”) The consequences are dazzling for his art but disastrous for his career. Made at Fox on the heels of The Girl Can’t Help It, the film provides a textbook illustration of George S. Kaufman’s maxim, “satire is what closes in New Haven.” Fortunately, before the balance sheets are counted, 50s America receives one of its two most devastating caricatures on film; the other is Chaplin’s A King in New York, made the same year. Paraphrasing Rossellini, both are the films of free men; fully anticipating Godard’s journalistic directive that you can – and must – place everything in a film, both filmmakers hit on nightmarishly topical New York dystopias set un the present, where, thanks to TV and advertising (rightly perceived as synonymous), the divisions between public and private are now fully obliterated.… Read more »