This very lengthy essay was assembled in 2013 out of several previous pieces of mine, but I no longer recall the occasion for it. — J.R.
One of the problems inherent in using the term “cult” within a contemporary context relating to film, either as a noun or as an adjective, is that it refers to various social structures that no longer exist, at least not in the ways that they once did. When indiscriminate moviegoing (as opposed to going to see particular films) was a routine everyday activity, it was theoretically possible for cults to form around exceptional items — “sleepers,” as they were then called by film exhibitors — that were spontaneously adopted and anointed by audiences rather than generated by advertising. But once advertising started to anticipate and supersede such a selection process, the whole concept of the cult film became dubious at the same time it became more prominent, a marketing term rather than a self-generating social process.
Joe Dante deserves a special place in what I would call the post-cult cinema because he is one of the few commercial American directors I know who has refused to hire a personal publicist, and for tactical reasons — someone, in short, who chooses to be recognized at best only by initiates (that is, by fellow cultists or would-be cultists, his comrades-in-arms) rather than by the public at large.… Read more »