This article was originally published in Stop Smiling no. 27 (“Ode to the Midwest”) in 2006. It’s also reprinted in my most recent book, Goodbye Cinema, Hello Cinephilia. — J.R.
Kim Novak as Midwestern Independent
It’s possible that the star we know as Kim Novak was partially the invention of Columbia Pictures —- conceived, as the Canadian critic Richard Lippe puts it, both as a rival/spinoff of Marilyn Monroe and as a replacement for the reigning but at that point aging Rita Hayworth. At least this was the favored cover story of Columbia studio head Harry Cohn, whom Time magazine famously quoted in 1957 as saying, “If you wanna bring me your wife and your aunt, we’ll do the same for them.” It was also the treasured conceit of the American press at the time, which was all too eager to heap scorn on Novak for presuming to act — just as they were already gleefully deriding Monroe for presuming to think. But Monroe, as we know today, was considerably smarter than most or all of the columnists who wrote about her. And Kim Novak — a major star if not a major actress — had something to offer that was a far cry from updated Hayworth or imitation Monroe (even if the latter was precisely what Columbia attempted to do with her in one of her first screen appearances, in the 1954 Judy Holliday vehicle Phffft!… Read more »