Daily Archives: June 25, 2019

Shopping Mall Movies

From the July 1980 issue of Omni. Portions of this are derived from a lecture I gave at the Venice film festival the previous year, which is reprinted in my first book, Moving Places: A Life at the Movies (1980). A lot of the terminology used here seems pretty quaint now. — J.R.

Speculating on what movies of the future will be like, it’s hard to get very far without some notion of the changing needs of the audience. A crucial part of this change can be detected in where we see movies. According to present signs, it seems pretty clear that most of the films we’ll see will be either in homes or in shopping malls.

“Once inside a mall, shoppers have few decisions to make,” the magazine Dollars & Sense recently noted. “Corners are kept to a minimum so the customers will flow along from store to store, propelled, as the developers say, by `retail energy’.” It’s a description that fits several recent movie blockbusters — and others we can expect to see in the future.

By contrast, the movie houses that traditionally cropped up near the centers of towns — public gathering places, not unlike the municipal squares they were often adjacent to — are quickly becoming nostalgic emblems of another era.… Read more »