Daily Archives: March 17, 2018

The Self-Aware Action Hero [on LAST ACTION HERO]

From the Chicago Reader (June 24, 1993). — J.R.

LAST ACTION HERO

** (Worth seeing)

Directed by John McTiernan

Written by Shane Black, David Arnott, Zak Penn, and Adam Leff

With Arnold Schwarzenegger, Austin O’Brien, Charles Dance, Anthony Quinn, Tom Noonan, Mercedes Ruehl, F. Murray Abraham, and Robert Prosky.

The word is out:  Last Action Hero is an unmitigated disaster. The sound of studio panic was plainly audible in a report in the June 17 New York Times that Columbia Pictures threatened to sever all communications with the Los Angeles Times if it didn’t guarantee it would “never again run a story written or reported by Jeff Wells about (or even mentioning) this studio, its executives, or its movies.” Wells’s crime was a June 6 article in the Los Angeles Times reporting that a test-marketing preview of Last Action Hero held in Pasadena about two weeks earlier had been disappointing. The article contained “categorical denials” from several studio executives that such a screening had ever taken place, but clearly this wasn’t enough for the industry people. As Wells told the New York Times, “You’re talking about a studio in a major meltdown mode. These guys are blitzing out here.”

I read this story only hours before seeing another “disappointing” preview of Last Action Hero in Chicago, after several weeks of hearing rumors that the picture was a “mess” and in deep, deep trouble.… Read more »