From the Chicago Reader (October 2, 1992). — J.R.
NORTH ON EVERS
*** (A must-see)
Directed and written by James Benning.
A good many of the fine points of the film business elude me. But if I understand some of the current rules correctly, it’s poison to use black-and-white cinematography, letterboxing (for framing wide-screen formats on video), or subtitles –unless they appear in music videos or, in the case of subtitles, in Dances With Wolves or The Last of the Mohicans, when they automatically become commercially desirable.
I cite these ridiculous rules of thumb to show just how fanciful most such commercial “rules” turn out to be. Producers, distributors, and exhibitors often claim that their choices are dictated by the well-researched desires of audiences; of course audiences counter that they can only choose from what’s put in front of them. In other words everyone passes the buck when it comes to explaining why black-and-white features can’t get bankrolled in this country and why foreign-language films have a tough time — only 1 percent of all movies shown here are subtitled. And the industry takes enormous pains to ensure that we don’t see letterboxing on TV or video — except on MTV.… Read more »